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All people are in the market to buy a car… but not all people are in the market to buy a car right now. There is a “buyer’s cycle” that takes a few years. You first buy a new car and are very happy. (You are no longer “in the market’). After a couple of years, you still don’t mind your car, but now it is becoming ho-hum, but it’s still ok. Then after four or five years or so, the new models are out, your “old” model has a few dings and scratches… the ads on TV are starting to attract you… you go to a car dealership after hours to peruse what’s available, and finally you work up the courage to go in during business and take one for a test drive… now you are “in the market” again. To the salesman, you are a “hot prospect.” (And by this time, you are). The same thing goes on with women in the “dating market.” The key is learning how to find the small pool of women who are “in the market right now.”